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How to Take Yourself to the Top at Work and in Life

Marina Nelson
March 15, 2006 - 10:24pm.
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WOMEN IN LAW SHARE THEIR SECRETS OF SUCCESS

Women of any industry can greatly benefit from the career tips shared at a recent Women in Law event comprised of three distinguished panelists:
  • Charlene Morrow, Partner at Fenwick & West in Intellectual Property Litigation,
  • Judge Patricia Lucas of the Santa Clara Superior Court, and
  • Deborah Ludewig, Partner at Pillsbury Winthrop Shaw Pittman in Emerging Growth & Technology.

Hosted and Moderated by Donna Petkanics, Partner and Managing Director of Operations at Wilson Sonsini Goodrich & Rosati.

- PREPARE FOR THE LONG-HAUL*
Judge Lucas suggests that your career is a "marathon, not a sprint". Focusing on the long-term plan puts life's daily obstacles into perspective and helps you attain the larger, more important goals.

- STRUCTURE YOUR CAREER*
Central to a satisfying professional life, according to Judge Lucas, is "knowing your priorities." Identify and work towards your goals instead of spending valuable time and energy treading water. In setting priorities and career goals, Charlene Morrow urges women not to let others limit you or "define your career path."

- INVEST IN YOURSELF*
Once you have clarified your goals, "assemble the necessary experiences" to reach those goals, Charlene Morrow suggests. For example, Deborah Ludewig advises working on any project that helps you gain valuable expertise or exposure, even if it is boring or not financially rewarding. Judge Lucas believes these experiences build your "professional capital."

- BE YOUR OWN BRAND*
Charlene Morrow reminds women to own their success: "Toot your own horn when you deserve it." She shares that marketing your name is important because essentially it is a brand that future customers or colleagues will specifically request. Deborah Ludewig agrees, adding that you should decide what your brand name will project, i.e. what is your value proposition? She suggests playing to your strengths in development of your brand. Judge Lucas believes that the best way to be effective is to be yourself, noting "Everything about you as a trial lawyer is a weapon."

- BUILD RAPPORT*
Deborah Ludewig shares her discovery that women tend to network in a mentally compartmentalized way, without integrating it into their lives. Networking should not be isolated to special events apart from your daily routine because relationship-building is ubiquitous. She suggests staying in touch with your contacts and acting as a hub for contacts that would benefit from knowing each other. Charlene Morrow adds that to make networking more pleasurable, find an activity or topic that suits you so you don't have to make a forced effort. Ideally, find a common interest or just invite someone to a meal.


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